Go Ask Grandma: How To Design For “Normals”

grampaAs web watchers, entrepreneurs, and investors search for the next big thing, they’d be wise to focus on innovations that can be easily adopted by technology novices. A recent string of companies, including Groupon and Pinterest, have found success outside the early-adopter digerati by building products simple enough to be used by just about anyone. Designing with tech novices in mind can mean the difference between staying niche and going mainstream. Here are three principles for designing software for people Silicon Valley too often disparagingly calls “normals.”

Source: http://feedproxy.google.com/~r/Techcrunch/~3/8L384fcKw28/

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