US Virtual Goods Market To Hit $2.9 Billion In 2012, With Facebook Games Maturing, Mobile Booming

Screen Shot 2011-12-07 at 2.02.16 PMThe business of selling virtual goods in games has been around for a decade, but it only came into its own in 2007 when developers started building social games on Facebook's developer platform. Since then, it has been one of the fastest-growing types of businesses online. But it may be maturing, according to a new report out today -- at least on Facebook. In the meantime, mobile virtual goods are taking off. The overall market for virtual goods in the US is headed towards $2.9 billion for 2012, according to the Inside Virtual Goods report. That's up from $2.2 billion this year, and $1.6 billion in 2010.

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