Why Greedy Stockholders and A $100 Billion IPO Could Hurt Facebook

378702_152923341474702_152922924808077_173818_363709751_nFacebook will IPO in April or June 2012, right on time with our prediction and when it would need to start filing public financial reports, according the the Wall Street Journal. The outlet's sources say Facebook could raise $10 billion at a $100 billon valuation, and hasn't chosen which banks to go with yet. But is this the right move? To date, Facebook has been conservative with monetization and progressive with product development. It minimizes ad real-estate in favor of maintaining a healthy user experience for the long term, and pushes products people might not warm up to for years. But outside stockholders could detract from Facebook's vision and momentum. They could push for faster returns, and pressure the company to display more ads, turn mobile into a direct revenue stream, and play it safe with product. This might produce short-term gains, but could hamper what CEO Mark Zuckerberg has built into a core communications utility for the world.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/ZHEM3NnoHEI/

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